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Tuesday, May 22, 2018

Press Releases - A guide for the Press Kit

Two years into my writing career, I came across an online press kit of an author and realized I didn't have one. Included in their press kit was a press release for each publication. Not only had I never thought of using a press release as part of my book promotion, but I found it a completely foreign aspect of self promotion.

I will even admit that I still do not use this aspect of promotion all that well. As an Indie author, it may be an important part of promotion as you can send it to locally for a closer source of potential support.

I left this portion of the Online Press Kit until last for the fact that I feel out of my depths. If you are interested in a template that goes in depth, I would suggest All Freelance Writing. This seems like a very good option.

What I am going to show you in this blog post is me setting up a press release for my upcoming book Mountain Momma. During this experience, I would suggest that you type in the words book press release into a search engine and take a look at the images. There are many versions of press releases that seem interesting. I have figured out two I like and created two templates of my own. One is a modern version. The second is a more traditional version.

If you are looking for a modern press release, please check out my newest template. This template can be changed and adapted to your own personal needs for Press Releases.

Here's a glance at what it looks like:

If you are looking for a more traditional press release, please check out this template. It is simplified and easy to use.

Here's a glance at what it looks like:


I know there is a lot of conversation about press releases and the power they have on self promotion. I do not know the statistics of authors who receive more marketing potential with the use of press releases against those who do not. What I do know is that it has the potential for local and national exposure if used correctly. What does it hurt to include this in your normal round of promotion?

If you have questions, please post them below. I will do my very best to help you.


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